So, you're curious about Desigo, huh? Wondering what makes us weirder than others? Listen, explaining Desigo in a few sentences is like trying to explain a cat to a dog using interpretive dance. It just ain't gonna happen. That's why we, our research team, built this entire website for you. But hey, at least it's a good website. Probably. Maybe. We tried our best, okay?
So, let’s get started.
01. WHAT IS DESIGO?
02. HERE'S WHAT WE BELIEVE
03. WHY DESIGO?
04. THE FULL HISTORY OF DESIGO
05 A1 ( regular milk ) VS A2 VS DESIGO MILK
06. HOW WE CREATE VALUE
07. HERE'S OUR PROMISE TO YOU
08. CHANGE ISN'T EASY
10. THE POST-MILK GENERATION
WHAT IS DESIGO?
If you haven't noticed yet, we are a company with some pretty strong opinions. Whether it's about how to shift consumption from adulterated and regular processed milk to the healthiest natural milk in order to secure the longevity of our society, or whether it's about prioritizing the environment over profit.
Most of us who drink milk are in the dark about where the milk is actually coming from. Well, is it really milk? Research shows 94% of the milk consumed by India is not traceable. Besides India, milk traceability is a global problem.Desigo Milk is the world's first 100% traceable milk, an initiative supported by the National Institute of Agriculture and Marketing, Indian Ministry of Agriculture and UkAid (well there are more organisations that support us, but we thought we'd just say these, yes because it feels great! haha).
So, for the record, we believe whether it's Desigo milk or any other healthy organic milk straight out of the farm should be traceable for your own safety and right to information. Desigo supports that every organisation that has similar beliefs like us.
Everyone—regardless of spiritual beliefs, birth country, race, gender, sexual orientation, or nail polish colour—is of equal worth. We follow a health equality approach. From day one, we've worked to minimize unnecessary costs to make the milk affordable for society. However, we don't compromise on the cost related to the milk itself. For example, we had a project with RTCOM to install RTCOM milk chillers at every farm for hygiene purposes, retaining the milk's quality right after milking. We follow a resource distribution approach, like providing only 3 units of milk to each household, not more. We don't want the rich class to experience the most of this healthy resource, but rather want to distribute Desigo milk equally.
The reckless pursuit of profits without any consideration for the well-being of the planet and its inhabitants should be considered a crime. Companies have as much responsibility as politicians do for building a society that everyone living in this world can admire.
There are a million reasons,
but to hold your interest,
here is the highlight reel.
Also, we do organic because we don't know anything about processing, chemicals, or cruelty. All we know is nature, health, and cows.
Actually—and this isn't something that we spend a lot of time claiming—it was our original idea in the early 1840s, when the word "Desigo" didn't exist, but the feel was there! That white liquid gold, in tune with the needs of both society and Mother Earth. Today we continue to produce the most amazing Desigo milk, from those selected geographies untouched by pollution. Our DNA is deeply rooted in rural areas.
a quick summary
BACK IN THE DAY, 30 OR SO YEARS AGO THERE WAS NO OATLY—JUST SOME RESEARCHERS AT A FAMOUS UNIVERSITY IN A COUNTRY MISTAKENLY KNOWN FOR POLAR BEARS ROAMING THE STREETS. THEY NERDED OUT ON WAYS TO TURN OATS INTO MILK AND CREATED A PRODUCTION PROCESS TO KEEP THE BETA-GLUCANS (BIG, SCIENTIFIC WORD FOR “SOLUBLE FIBER”) INTACT SO THAT WE AT OATLY COULD GO CRAZY MAKING ALL KINDS OF OAT DRINKS AND OAT CREAMS AND OAT SPREADS AND A BARISTA-EDITION OAT DRINK AND THEN SHARE ALL OF THIS OAT HISTORY ON OUR WEBSITE IN THE HOPES THAT ONE DAY YOU MIGHT HAPPEN TO READ HOW THE FIRST OAT DRINK IN THE WORLD WAS INVENTED AND PERFECTED AND WANT TO GIVE IT A TRY—WHICH, IN THE HUMBLE OPINION OF THE GUY WRITING THIS EXCESSIVELY LONG SENTENCE, WOULD BE RATHER AWESOME.
This history gave rise to 3 most important concepts of desigo milk
herb fed desi cows
breed rotation
milk tracebility
WHAT IS DESIGO?
How we
create value.
Our strategy.
Medium term
measures of success
So, what we see is there are some types of milk in the market currently.
WHY DESIGO
ONLY SERVES
ITS MEMBERS
If you haven’t noticed yet, we are a company that has some pretty strong opinions, whether about how we can shift consumption of animals to plants in order to help secure the longevity of our planet, or about whether the Seattle Mariners will ever play in a World Series.
Most companies think that having a strong opinion means scaring away customers who think differently. We think it’s a good way to make some new friends. So, for the record, we believe we should grow stuff to eat instead of growing stuff to feed animals that we then eat.
HERE'S OUR
PROMISE
TO YOU
We would like to be crystal clear about one thing. We’re not a perfect company—not even close. However, our intentions are true. Which is why we ask that you judge us on our actions—the things we do to contribute to humanity and the planet—and not solely on all the pretty words crafted to make this website sound cool.
Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact. We promise that our drive to help people enhance their lives and contribute to the long-term future of the planet will always come before the reckless pursuit of profit.
We strive to produce the most sustainable, responsible products on the market and are continually looking for ways to make our products even better. If you have any ideas, we’d love to hear them here.
Change is difficult, yet possible.
Don’t be an addict
to adulterated / processed milk.
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Organisations we are supporting