You've already heard it hundreds of times from big companies: they talk about how they support local farmers, improve their lives, or help them in various ways, financially.
Can financially struggling farmers truly raise healthy cows?
Didn’t understand ?
Imagine a farmer struggling financially. How can they possibly raise healthy cows? How can a farmer family with limited resources provide a good standard of living for their cows? How could those farmers produce nutritious feed for the cows ? Got our point what we talking about ? We talking about practicality of real life !
Now, the thing is, if a farmer is financially unstable, the cow's care and nutrition will always suffer. This is where adulteration can start, with cheap oxytocin injections being used to artificially increase milk yield in the mother cow. All to make some kind of living!
We must know then, whether these milk companies who claim to sell purest healthy milk are lying or producing a degrade quality of milk or whether they want your soft corner for them in order to gain your trust and sell whatever they have.
Well, Farmers with 50-100 cows are typically well-equipped, well-resourced, and financially stable. This allows them to properly care for their cattle, providing them with nutritious feed, growing their own crops, and living comfortably.
Actually, we city dwellers often judge farmers based on their living standards – what they wear, what they eat, and how they eat. This is quite different from the modern world because their lives are shaped by a rich traditional way of living, influenced by their geography, rituals, religion, and teachings.
We just wanted to make a point! How can a company supporting financially unstable farmers claim their products are healthy? If their products are truly healthy, then perhaps they are lying about supporting the farmers just to gain your empathy to sell. WORDS AND ACTIONS DOESN’T MATCH ! quite contradictory.
“AS A FARMER, YOU’RE RESPONSIBLE FOR A WHOLE ECOSYSTEM.”
These women, our queens, take this above quote seriously! They live by their words.
The key thing is that these women are also mothers. This maternal nature allows them to naturally empathize with other mothers across India, including the mother cow. These queens live high-thinking, ethical lives, serving humanity and God with utmost love.
Because of their ancestral and cultural wisdom and teachings, their practices generally include serving the cows, ensuring the happiness and well-being of the desi cows. They often even call them by names, like family members.
The founder's family has a long history of farming too, tracing their lineage back to a milk activist, Dada Bhairaj Ji, from Jaisalmer, Rajasthan. Dada Bhairaj Ji led a community dedicated to the welfare of farmers in that region who were deeply affected by droughts and other hardships. We, therefore, understand our identity and our roots.
HISTROY OF DESIGO
farmers contributions at farms for production of Desigo milk and ghee
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