ABOUT

Making trust more visible.

DESIGO® is the consumer dairy brand of Bhairaj Organics Pvt. Ltd., founded in Jodhpur in 2019. We bring together indigenous cow milk, traceable sourcing and a direct relationship with every member — so the journey of a daily essential can be explained, not just promised.

PRINCIPLES

Five rules we work by.

  1. 01

    Know the source

    Sourcing relationships and product identity are the starting point. Information about production stays connected to handling and delivery.

  2. 02

    Build quality into the process

    Collection, temperature, handling, cleaning, packing and member instructions all have a role. Technology supports these responsibilities; it does not remove them.

  3. 03

    Design around daily use

    Ordering, quantity changes, delivery, billing and issue resolution have to work every day, for households and institutions.

  4. 04

    Use resources thoughtfully

    Reusable glass and steel, and the recovery of every container, are part of the service.

  5. 05

    Innovate where operations need it

    Technology work starts from real problems: visibility between stages, cooling close to production, handling in hot conditions, reusable containers.

FOUNDERS

The people behind the bottle.

Mahavir Bishnoi

Founder & CEO

Leads the company’s direction across DESIGO®, Wholeway® and its technology work, with a background in corporate law, business management and agricultural marketing.

Pooja Shree

Co-founder & Director

Leads day-to-day operations and the member experience: service, administration and delivery support.

RECOGNITION

Programmes that backed the work.

14 — STORY

From Jodhpur, since 2019.

  1. 2019

    The company is founded

    Bhairaj Organics Pvt. Ltd. is incorporated in Jodhpur on 1 March 2019.

  2. 2025

    Krishi Mangal 3.0

    Selected as one of seven startups in the Cisco × Social Alpha Krishi Mangal 3.0 cohort (Oct 2025).

  3. 2025

    TiE Women, Rajasthan

    First prize at the TiE Women Rajasthan Chapter competition (Oct 2025).

  4. 2026

    Women on Wings

    Partnership with Women on Wings announced (Mar 2026).

  5. 2026

    Our own software

    DESIGO® runs its own farm, plant and delivery software.

FOR INSTITUTIONS

Wholeway® — dairy for kitchens, hotels and institutions.

Milk, curd, butter and ghee for organised buyers, with quantities, delivery and terms agreed for each account.

Enquire for your institution

CONTINUE

Know where your milk comes from.

Early-morning delivery in returnable glass, in Jodhpur, Jaipur and Udaipur. Our reservation desk will contact you.

Reserve DESIGO® milk